[CES 2021 All Digital] CES 2021 Casual eSport gaming platform rides rising mobile trend with ad-free games and partnerships with digital payments and telcos
2021-01-15, Min Ho Kim Reporter
Goama Games (also known as Go Games) is riding the continued rise in the number of mobile users that is on track to hit 3.5 billion or about 45 percent of the world's population. E-sports apps have been gaining traction most recently because of COVID-19 pandemic-related lockdowns.
Taking advantage of this trend, Goama gives its subscribers ad-free access to hundreds of top-rated games that would otherwise be too expensive to play. Goama offers 2,000 games in its library and regularly gives subscribers a rotating list of 400 games.
Wayne Kennedy, Co-Founder of Goama said the company recently pivoted from a subscription-only model to a tournaments model by working with super apps. This move has given Goama access to an even more-sizable market at a lower burn rate for consumer marketing and created additional monetization options around ads and partnerships.
The Importance of User Engagement in Mobile Apps
One of Goama's mission is to keep its users engaged. "When you create a mobile app, you face two challenges. Not only does the app need to be compelling enough to earn a spot on the user's home screen; it must also keep users engaged so that they continue using and interacting with it." For Goama, achieving this is not about turning an app into a game but rather about using certain game features to enhance the user's app experience to make it more engaging.
Potential of Goama Games
CEO Taro Araya holds an MBA from HEC- Paris, London School of Economics & Political Sciences, and New York University - Leonard N. Stern School of Business (2009-2011). He speaks fluent English, Spanish, and Japanese and has worked for Ericsson in Bangladesh, built an agritech startup in Myanmar, and is the founder of Goama, which now has over 470,000 subscribers in the emerging markets of Asia and Latin America.
Home page links : https://goama.com
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This article is a summary of the press release.