[CES 2021 All Digital] If APPLE would present perfume on CES 2021 it would look like this!
2021-01-15, In Ho Hwang Reporter
-1st SMART perfume in the world (Patent-pending), with an AI powered App
NINU BELIEVES SCENT MAKES LIFE MORE VIBRANT and EMPOWERING
NINU's mission is to give vibrance (and new dimensions) to users' every day. The way users feel has a profound impact on their wellbeing and their attitude towards the world. NINU wants them to face the world in their best skin. For that reason, NINU strives to empower them.
Everything NINU does is designed to give users that extra bounce in their step when they walk out the door. When they feel good, they perform good, they look good and they do good. With that, NINU's mission is complete.
UNIQUE PERFUME for UNIQUE PEOPLE
NINU is a fresh breeze in the traditional perfume industry. Leveraging the latest technological advancements, it honors the tradition and builds on a millenia-old heritage. Combining three different high-quality fragrances in a single high-tech design, it allows users to find theur scent and play with it.
It is a simple and smart patent-pending innovation that enables users to tailor their perfume to match every mood and occation. Whether users want to boost their energy or find the perfect scent for a special event, NINU is always there.
PEOPLE ARE NOT THE SAME PERSON EVERY DAY. NINU gets that.
NINU's people want to feel like themselves wherever they go, whatever they do. They want to be the best version of themselves. NINU understands that, so NINU sets out on a journey, visiting major expos, most important names of the industry, and even perfume-making schools in Paris to make the idea come to life. NINU decided to make perfumes more playful, fun and personable. So, NINU can play with them, change when NINU feel different, and never get bored of the same scent. Also, the process of selection is fun, enjoyable and easy with NINU.
SCENTS ARE DESIGNED TO BE IN A PERFECT HARMONY WITH THE USER
Even though extensive efforts were put into designing a premium perfume bottle and assembling the best of tech, this is really a secondary matter. The most important are the fragrances themselves. Only the best, 100% vegan, sustainably sourced ingredients were picked, with the wholesome procedure from beginning to end designed in France, dedicated to quality and a high percentage of perfume oils. This is why perfumes evolve beautifully on your skin. Are phthalate, paraben and sulphates free, so users can be carefree and confident. Not to mention that they are formulated to seamlessly fuse and enhance each other to make users feel fresh and sexy all day long.
NINU IS A TRIBUTE TO WOMEN in SCIENCE
Once upon a time, in an era of stone palaces and spicy sand, there lived two women. Today, the world would call them scientists or chemists, but back then, they were known by other names. They were Tapputi and Ninu, and their art was combining scents into perfumes to serve the royals of Mesopotamia.
Back then, perfume oils were highly valued for medicinal and well-being purposes, known to cure headaches and lift one's mood.
SMELL MAKES LIFE MORE VIBRANT and EMPOWERING
The way users feel has a profound impact on your wellbeing attitude towards the world. NINU wants them to face the world in their best skin. For this reason, NINU strives to empower them.
Everything NINU does is designed to give users that extra bounce in their step when they walk out the door. When users feel good, they perform good, they look good and they do good. With that, NINU's mission is complete.
WHAT MAKE NINU SMART IS AN AI-GUIDED APP AND AN ELECTRONIC MICRO-PRECISION EXTRACTING SYSTEM delivering every drop of your precious perfume
Embark on a perfume fusion journey guided by the AI perfume master Pierre. He will take care of users' every wish with just a few simple taps on their phone. Users have full control over their scent.
And exactly when users start running out, he will notify them to restock. With more than a million different fragrances to choose from, users will always find something for them.
THE CIRCLE REPRESENTS UNITY AND PERFECTION
When beauty and tech fuse together they create something unique. A perfect blend between timeless ITALIAN DESIGN and a hi-tech world is pleasing for the eye and touch, giving a greater emotional bond to the journey of olfactory discovery.
NINU STRIVES TO REVOLUTIONISE THE PERFUME INDUSTRY. And we were inspired by the man who revolutionized it before – Mr. PETER FLORJANČIČ
He was one of the greatest Slovenian innovators, transcending time and space, leaving a permanent imprint on the world of perfumery. Being the guy responsible for the rise of the perfume market more than 70 years ago- helping women apply perfume with ease and confidence, without spilling or leaking.
He inspired the team of world-class experts, product designers and enginners at the NINU Institute to spend sleepless nights in pursuit of an innovation that would reimagine people's well-being, revolutionize the technically-sleeping perfume industry and make a tribute to his legacy. And they did it. They came up with the idea that is now a reality. And this is just the beginning.
FOR NINU, IT IS SIMPLY NOT AN OPTION TO IGNORE THE BEAUTY INDUSTRY'S IMPACT ON THE PLANET
120 billion units of packaging are produced every year by the global cosmetics industry, which means 12 billions tonnes of plastic by 2050 if they continue the trend. That equals around 350,000 Empire State Buildings. NINU intends to use Tech 4 good – for the environment and for societies. Therefore, it's earth-friendly due to using natural ink in packaging cartons, having a cartridge refill system and less packaging to scale down the plastic comsumption. To go the extra mile, instruction leaflets are replaced with a scannable QR code. Of course, perfume bottles are made from recycled glass, because every 10% increase in recycled glass housing, cuts down CO2 emissions by 5%. NINU is on a mission to make the perfume industry greener and user-friendlier.
The global news network AVING News has dispatched reporters to CES for 15 consecutive years since 2006, reporting the most number of news globally. After exhibition, it will hold CES 2021 Review Conference to share insight on CES at the end of January.
* MIK (Made in Korea) project in CES 2019-2020 to promote Korean companies to the world
* BEST OF CES since 2015 to select outstanding products by each sector
* The first CES review event CES Review Conference held every year since 2015
This article is a summary of the press release.