[MIK HOT SPOT_Seoul Food Startup Center] Lauren Choo Company wants to break the old belief that good medicine should be bitter
2020-08-07, Jane Lee Reporter
Choo Se-eun, the CEO of Lauren Choo Company, liked dessert ever since she can remember, and now, she is putting her heart and soul in making the dessert that are healthy and tasty in her own company. AVING News interviewed Choo Se-eun, the CEO of Lauren Choo Company, which participated in the MIK HOT SPOT (Made in Korea Online Exhibition) Seoul Food Startup Center.
Please introduce your company briefly.
Hi. This is Choo Se-eun, the CEO of Lauren Choo Company. We are developing delicious desserts in our company. We are a food startup that makes food that are tastier and healthier by using good ingredients and special formula for our customers to enjoy.
I started the business because I liked dessert so much since I was a young kid. But, desserts are often high in calories and many people think that it's not good for the body. But, the health supplement food are not that tasty, so it's hard to eat that. So, I thought that if there was a product that combines the features of these two types of products, we can have healthy dessert. So, I started the business and developed the products on my own.
Please describe the main products.
I will tell you about the chewing nut enzyme chocolate. One day, while I was watching TV, I found out that students in Noryangjin often visit the pharmacy because they have a problem in digestion. I also have a lot of friends who are studying for exams, and I had heard about the enzymes that digest well at that time. I thought it would be good to combine it with chocolate. Because when you study, there comes a time when you need a sugar rush. So, I thought it would be nice if there was dark chocolate that could be digested well and replenish the sugar, and I succeeded in developing it and launched the chewing nut enzyme chocolate. When you eat one or two pieces of chocolate in place of digestive medicine, you can replenish sugar and the digestive enzymes in the chocolate can break down what you ate, making your stomach very comfortable. So, it is a product that I would like to recommend to students and office workers.
What are your plans for the future?
It is good to discover and export good products from Korea, but I think it would be better to put good ingredients and special formula from Korea into products that foreigners are familiar with and export them back to them. This is our product developing strategy, and our final destination is to first launch the immune-related products we will be releasing in Amazon, run promotional marketing in Korea, and finally export them. I think this can be done.
Any last comments?
When I was young, my parents would tell me that good medicine is bitter, but I want my customers to break that old belief. I am very peculiar about taste, and I thought my preference will play a crucial role in making the products. I think I can make the products that can be made by combining good ingredients and great taste.
Seoul Food Startup Center, which participated in MIK HOT SPOT (Made in Korea Online Exhibition) is providing support to the agri-food-related companies come up with innovative ideas and new products. It is supporting food processing technology, licensing, patents, design, and promotional marketing so that agricultural products can be reborn as high-value products. Various startup support services such as ▴Startup training ▴Mentoring ▴Consulting ▴Investment connection are prepared.
The official of the center said, "We are fostering start-up agri-food companies to help develop new competitive products. This is going to lead to the exports of Korea's excellent agri-food and create more jobs, becoming a new growth engine for Seoul."
The global news network AVING News has begun holding the MIK HOT SPOT (Made in Korea Online Exhibition) to help small and medium-sized companies enter the market and attract investment 365 days a year' AVING News has been running online exhibitions since 2005 and had 975 online exhibitions so far. Its YouTube online exhibition has placed itself as Korea's largest online exhibition hall that opens with 19,000 videos (booths) with more than 800,000 visits per month which means more than 10 million visits per year.
The MIK HOT SPOT online exhibition is scheduled to be held regularly according to the field, target market, and participating institutions, and it will be presented as a new type of online business by transforming the know-hows and values of the participating companies according to the trend. Companies that want to participate can apply and apply through the marketing support projects from supporting institutions in the local governments. Refer to the institutions for more information.