[MIK HOT SPOT_KHIDI] Edenlux presents vision improving device and app with vision management program!
2020-05-07, Jane Lee Reporter
Park Seong-yong, the CEO of Edenlux, had an accident while working as a doctor and his eyesight deteriorated severely. But, he heard that there was no solution. So, he found the vision therapy technology on his own and decided to start a business. He now has a vision improving solution that is totally different from other products, and it even connects to Bluetooth.
Hi, this is Park Seong-yong, the CEO of Edenlux. I worked as a military surgeon seven years ago in Busan, and I have received injection treatment to relax the muscle. I had a LASIK surgery when I was 20 years old, so my eyesight was very good, but on the day I received injection treatment, my eyesight dropped to 0.1. I was diagnosed in the hospital that the muscles in my eyes were paralyzed due to the muscle relaxing injection.
The hospital couldn't treat me, and I thought it would get better if time passes, but it didn't. So, I did research by looking at the research papers in the US and Europe to find the solution myself, and found that there was a technology called vision therapy.
I imported the devices from the US and treated myself, and found that it was effective. I got my eyesight back from it, so I decided to start a business on this. There were some weaknesses in the technology, so I upgraded them. I want to let the people in Korea know about this technology.
About Our Product
First of all, this product is not just a massage. In our eyes, there are lenses, which is the most important structure of the eyes. This lens is actually surrounded by muscles, so it focuses by contraction and relaxation of the muscles. The muscles in the eyes gradually lose strength as they age like other muscles in our bodies. Our technology uses a special optical technology to repeatedly contract and relax the muscles in the eye to strengthen the muscles again, and ultimately make the eyes focus well.
The eye-massaging products we see out in the market that come out in the form of massaging the muscles outside the eye, so it has no effect of improving the eyesight. While they can help the users alleviate fatigue temporarily and give warming or cooling effects, they have no relation to the actual vision improvement. Our product directly targets and stimulates the muscles involved in controlling the lens in the eye, providing the numbers that show the actual improvement of vision by clinical studies. This stands out from other products.
The products of these wearable devices are currently growing in the name of healthcare, but one major drawback is that the users are not yet familiar with them. So we focused on improving usability, and we provide the app that connects to the hardware by Bluetooth. We provide various contents through this application. Customers can train and manage their eyesights at home, waiving the need to visit the hospital or optician directly.
Our business model is related to the eyes, so we cannot limit to the Korean market. Until this year, we will focus on the domestic market as much as possible and provide as much help to improving the vision of the Korean people. Next year, we will begin preparing to advance to overseas. The first country we will enter will be China. As one-third of the world's population with myopia is living in China, we determined that it is crucial to enter the Chinese market despite the difficulty in entering if we want to achieve the goal of improving the vision of the people in the world.
The products and services of the major companies of KHIDI Health Industry Startup Innovation Center in the MIK Hot Spot (Made in Korea Online Exhibition) will also be displayed in BIO KOREA 2020. Asia's biggest bio convention BIO KOREA 2020 co-organized by KHIDI and Chungbuk Province and sponsored by MOHW will be open online due to the COVID-29 pandemic on May 18-23. Virtual exhibition halls, conference, and business forums will be operated, and the companies will be promoting their competitiveness. Also, with video meetings, businesses between overseas speakers, buyers, and domestic and foreign participating companies will be made. To date, more than 160 companies have applied for the virtual exhibition booth at BIO KOREA 2020. Companies wishing to participate can apply through the web page or email by Apr. 30.
The global news network AVING News has begun holding the MIK Hot Spot (Made in Korea Online Exhibition) to help small and medium-sized companies enter the market and attract investment 365 days a year. AVING News has been running online exhibitions since 2005 and had 975 online exhibitions so far. Its YouTube online exhibition has placed itself as Korea's largest online exhibition hall that opens with 19,000 videos (booths) with more than 800,000 visits per month which means more than 10 million visits per year.
The MIK Hot Spot online exhibition is scheduled to be held regularly according to the field, target market, and participating institutions, and it will be presented as a new type of online business by transforming the know-hows and values of the participating companies according to the trend. Companies that want to participate can apply and apply through the marketing support projects from supporting institutions in the local governments. Refer to the institutions for more information.