[CES 2020] Luxury hat brand Luielle joins MIK INNOVATION HOT SPOT as official promotion partner
2020-01-20, Jane Lee Reporter
Luxury hat brand Luielle (CEO Shirley Chun) participated in the world's largest technology exhibition CES 2020 opening in Las Vegas on Jan. 7-10 as the official partner in CES startup zone Eureka Park MIK INNOVATION HOT SPOT.
To present the best hat, Luielle had always developed new designs and used the most luxurious materials and the craftsmanship by the world's best designer, to live up to its reputation as the luxury handmade brand. In Korea, the brand's hats have been featured in many films and dramas. It is also the brand most worn by Korea's celebrities.
It has recently opened Asia's largest hat museum "Luielle Hat Museum" in Jeonju Hanok Village, successfully holding the drive for new growth called cultural contents business.
CEO Chun said, "Hats are the mirrors of the society, and wholly reflects the situation and romance of the period. By attending this exhibition, I hope that the Luielle brand is well promoted in the global market."
Also, the corporate established the corporate CHAPEAUX for the advancement of global distribution of Luielle. It is actively running its business domestically and globally, and has chosen 40 department stores, retail stores and distributors and Tokyo Imperial Hotel Arcade. And, only the best premium channels like the international distribution network from round-the-world cruise lines are chosen to sell its products.
Cho Hyeon-jong, the CEO of the distribution corporate of Luielle, said, "An average men's circumference of the head is 58 cm, but the circumference of the Korean traditional hats is 52 cm. This means that it is meant to be placed, not worn. So, if you have a bad posture, the hat will fall off. Korea's traditional noblemen knew how to discipline themselves with the hats."
He also said, "The foreign luminaries who had come to the Korean peninsula in 1890s described Korea as the country of hats, and 70% of the world's hat supply comes from Korea."
Attendees of MIK INNOVATION HOT SPOT, as well as global media, overseas buyers, and visitors from each country, experienced the top-class hats by Luielle and showed great interest.
AVING NEWS, the media that has made the most promotion of Korean companies, has set up MIK INNOVATION HOT SPOT (Sands Expo, Level 1, Hall G #52843) in CES 2020 Startup Zone EUREKA PARK as the project to help Korean startups to enter the global market, and will introduce the major Korean startups to the world. By using the strengths of CES, AVING NEWS plans to inform investors, buyers and media Korea's promising startups through various programs such as strategic consulting, PR marketing, and networking parties. MIK Zone was hosted by Next Generation Convergence Contents Industry Association, AVING NEWS, and MD Insight, and organized by Bluefoot. It was participated by Changwon Industry Promotion Agency, Incheon Techno Park Startup Support Center, Gwangju University Startup Support Group, and Sungshin Women's University Startup Support Group.