[CES 2020 PREVIEW VIDEO] Dear Architect to display AR wooden block toy ROOMY

2019-12-30, Jane Lee Reporter

With the support from Gyeonggi Content Agency, Dear Architect (CEO Choi Jae-young) will participate in the world's largest technology exhibition CES 2020 opening in Las Vegas on Jan. 7-10 to showcase its AR wooden block toy ROOMY.

ROOMY was developed for children between the ages of three and seven. ROOMY gives the illusion of furniture as friendly to helps children to sleep comfortably with ease even when they sleep alone. For the safety of children, it passed CE and EN71 tests.

Children usually don't like sleeping alone. So, they need toys to fall asleep, but this is not enough for them to overcome the fear of being in a room by themselves.

Choi said, "The shapes of the furniture seen dimly from the dark scare the children. But, what would happen if they can deem th furniture like friends? Maybe then, their fear will go away and they will be able to fall asleep alone. We developed ROOMY to solve this kind of problem."

Simply by adding eyes to the models, children can personify the furniture. But, what if the eyes actually move? And what if they can shake hands and even talk?

Dear Architect developed the AR app to let the users experience the expanded experience of ROOMY. AR app makes the AR environment by recognizing the marker image of the sticker attached to ROOMY. When the image is recognized, ROOMY roll or blink their eyes, and wave arm or a bunch of flowers. When the children touch ROOMY, it changes its behavior patterns and talks according to it.

Physical approach enables ROOMY to be alive by design, digital approach made ROOMY come alive by using AR.

ROOMY won the Innovation Award at CES 2020 for its design and functional value. It passed Korea's KC certification and even passed the Europe's CE and EN71. In February, it will exhibit in Europe's largest consumer goods exhibition Ambiente, held in Frankfurt, Germany. Also, it will attend MWC in Barcelona.

Gyeonggi Content Agency is the agency established with the mission to "create future value" by the integration of the contents, people, and technology in Gyeonggi area. It is made up of organizations like G-HUB, Gyeonggi Global Game Center, Gyeonggi Contents Korea Lab, Export Support System, and Gyeonggi Film Condition. Its participation in CES 2020 is one of the contents export support programs.

The world's largest IT show CES shows the trend of the global consumer electronics industry at a glance. It is hosted by Consumer Technology Association (CTA) and is held every January. AVING NEWS has reported the most news on CES, MWC, and IFA, the world's three major tech exhibitions for the past 13 years. It is sending special reporters to CES this year to report major issues in the global market and introduce outstanding Korean companies to the world.

→ Go to CES 2020 news special page

[AVING NEWS Special Report Team for CES 2020: Ideak Kim, Joseph Choe, Min Choi, MyungJin Shin, Dong-Kwan Kim, Eunsil Lee, JungHyun Ko]

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