[2019 COEX Food Week Video] Dafina's homemade low-calorie fruit jam with real fruits
2019-11-22, Jane Lee Reporter
Mango and passion fruit are made into jam in this company.
Dafina participated in 2019 COEX Food Week held Nov 20-23 to introduce low-calorie homemade jam products with no sugar or synthetic additives.
Dafina is hidden treasure and sudden gift inSwahili. The company's name holds the meaning of finding nature's gift and delivering them to the customers.
Dafina's three main products displayed at Food Week are blueberry, mango & passion fruit, and strawberry & raspberry. Strawberry & raspberry tastes like ones commonly eaten in Korea, and blueberry jam is perfect when eaten with yogurt. Mango & passion fruit is popular among foreigners.
Its tangerine jam is currently under Wadiz funding. It is made by finding the best tangerines by going around the farms in Jeju Island. After the event, the company plans to make this the flagship product.
Vice President Oh Jang-geon who participated in the event said, "Dafina jam contains bits of raw fruit, so it is like eating ripe fruits. Foreign products often have the fruit bits expanded by making them into jellies, but there is nothing like that in our product, so the taste and smell are fully preserved."
2019 COEX Food Week, organized by COEX and sponsored by the MAFRA, RDA, Seoul Metropolitan Government, KFRI, Korea Agency of HACCP, and Korea Health Supplements Association, is participated by 1,000 companies taking 1,800 booths, having 60,000 participants. In addition to the exhibition, various programs such as IR pitching contests, investment consultations, global media promotion, domestic and overseas YouTube video interviews, networking parties, and media selection awards were prepared.