[MIK 2018] Company A Ent. Focused the Attention of Overseas Media by Unveiling the Webtoon-based Famous Romance Drama 'My First Love'

2018-09-03, Hyun-Jin Cho Reporter

Company A Ent. Corp. introduced the romance drama 'My First Love' in the '2018 Conference&Networking Party' held last August 23 (Thu) in The-K Hotel, Yangjae.

'My First Love', a drama about restoring first love is a piece created based on the original webtoon 'My First Love'. As the webtoon was recreated into a drama thanks to its popularity among women in their 20s~30s, it is expected that this drama will also be popular among women in their 20s~30s.

'My First Love' is differentiated from the other common love triangles formed with a third character as it uniquely forms a love triangle with 'the past me'. This point seems sufficient to attract the attention of not only local viewers, but also overseas viewers. Additionally, the setting of the story wherein the character goes back to the past through time slip becomes a relatable point to viewers whom live with regret as they can only live once. The fact that this drama gives a feeling of substitute satisfaction to those viewers successfully grabbed the attention of overseas media that participated in the MIK.

'My First Love', broadcasted during the start of the year, is classified as a recent piece and provides high quality videos that utilizes new filming equipment.

Company A Ent. is a corporation that built the manpower to efficiently discover, plan, produce and invest in various cultural contents such as movies, dramas and shows. It is currently growing into a cultural contents platform that catches both population and cinematic quality by creating global contents.

A representative from Company A Ent. said "Company A Ent. will grow into the leader of the global market by predicting, planning, creating and supplying contents that fit with cultural marketing centered on the Korean wave."

Meanwhile, this event was hosted by global news network 'Aving News', a media partner of 100 exhibitions ever year and of MWC and IFA, one of the world's top 3 IT/Tech/home appliances fair, and was jointly organized by Vietnam's state-owned media Vietnam Plus, fandom-based video platform SEESO, China's first IT portal YESKY, and influencer marketing platform ASIX.

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