[2015 This Year's Products] Nissan's 'Maxima', All-rounder of Sports Sedan, Won the Prize in Car
2015-12-29, SunKyu Lim Reporter
The best Nissan sports sedan 'Maxima' of Nissan Korea (CEO Takehiko Kikuchi) won the prize in Car from 'VIP (Very Important Product) ASIA AWARD 2015' which selects and awards spotlighted Asian products of this year.
Maxima, which was shown in the Korean market on October 1st, 2015, is one of the models that have the longest tradition. After making its debut in 1981, it has evolved into the 8th generation model through seven times of full change in past 35 years. The first launched Maxima, in Korea, is 8th generation model which is the newest at the same time. It became leading model of Nissan lineup in 60 nations all over the world, integrating the most advanced design, tremendous driving efficiency that succeeded DNA of Nissan sports car, first-class specification and the best technology,
Maxima succeeded Energetic Flow design which was favorably received in Nissan Sports Sedan Concept and completed active and elegant design of outward appearance.
Ratio of car body, V-motion grille, LED signature lamp of boomerang type and Wide & Low, which considered aero dynamics, are all in harmony with curvy character line and shows off its existence on the road. Floating Roof that looks float in the air complete Maxima's differentiated design theme.
As a top-class model, it maximized the quality of sensibility. The ergonomically designed interior selected center fascia design just like Nissan's super car GT-R which is tilted to the driver's seat about seven degrees. This design helps drivers to control the driving wheel safely and intuitionally in high speed driving with Command System and Drive Mode Selector.
Maxima has 'low gravity sheet' which was favorably received by Alltima, Qashqai and etc. and premium leather sheet which is designed with a diamond quilting. BOSE® premium audio system and ANC (Active Noise Cancellation), which decreases running noise, shows the real aspect of top-class sedan in its fullness.
Maxima, succeeded the DNA of Nissan sports car, shows off VQ engine which is selected as one of 'The Top 10 Engines in the World' by Ward's Auto in U.S. and it shows powerful performance with 303-horsepower in maximum.
Especially, it is combined with Next-generation Xtronic CVT which has Nissan's technology and knowhow. It accomplished smooth ride and superior complex mileage of 9.9km/ℓ(city mileage of 8.5km/ℓ, highway mileage of 12.4km/ℓ).
Safety specification is notable. For the first time, PFCW( Predictive Forward Collision Warning) system is applied to Maxima which warns the danger, sensing the speed and distance of the front car.
Maxima, Nissan Korea's top-class sports sedan, is 43,700,000 won in Korea.
(Picture description: A panoramic view of 'VIP Asia Awards 2015' event hall)
'VIP ASIA Awards 2015', an awards ceremony that recognizes 100 brands that have brought honor to Asia, was held in the Grand Ballroom at Grand Hyatt Hotel on November 25. Two hundred guests, including those from award-winning companies and related officials, participated in the event.
In particular, this year, the event prepared a video documentary to celebrate the 10th anniversary. The documentary received much attention by delivering on the mega-trends of the global market and keen strategy and know-how of advancing into foreign markets, which were gathered by reports worldwide in the past decade.
Furthermore, foreign press in partnership with AVING News visited the event and had interviews with participating companies. After the awards ceremony, they conducted in-depth reports and reported them across the Asian region at 'After Press Media Day'.
'VIP ASIA Awards' is an awards ceremony that selects products originating in Asia that can lead the way in global history, culture, and economy -- all the while giving value to the Asian region. The purpose of the event is to pass down the value to future generations. Each year, the event has selected 100 products, people, promotions, and places that will bring and has brought honor to Asia in the last 10 years. The event acts as a bridge for domestic companies' overseas expansion through the simultaneous reporting of news in English and Chinese.
♦ This year's invited foreign media in partnership with AVING News
• XINHUANET – media organization that specializes in Korea-China exchange and Chinese culture and celebrities
• YESKY - an influential IT media organization in China
• VIETNAM PLUS - Vietnam's best comprehensive news site
• FEMALEDAILY - Indonesia's best online beauty portal
• MOMMIESDAILY - Indonesia's best online childcare portal
• YOUR STORY - India's No. 1 startup media organization